The Chemistry of Quats
I would imagine that people – perhaps even you – who use disinfectants hear the word “quats” quite frequently. But do you know what quats are?
“Quats” is short for quaternary ammonium compounds, which are similar to ammonium ions in structure. Just instead of being 4 hydrogens surrounding 1 nitrogen, they have 4 R groups. Now these R groups can be many different things, but still be a quaternary ammonium compound. They can either be an alkyl group, which is a chain of carbons and hydrogens or they can be an aryl group, which is a ring of carbons and hydrogens. These chains and rings can also contain other molecules, such as oxygen.
Last time we posted about Charles Granville, we left off with his idea of perfumed snow, which was just one of many ideas he had. While Granville was in charge of Angelique, he used very creative methods to promote his perfume.
During the first few years of business, Granville orchestrated many stunts to promote his perfume. Angelique started out with just one perfume, Black Satin. So, when they came out with a new perfume, White Satin, they needed an effective way to promote it. Granville came up with the idea to have a plane fly over Wilton and scatter strips of blotter soaked in the scent! This got his perfume the attention he was aiming for. So much that it is still remembered today, like many of his promotional ideas.