Here at Celeste, we understand the need to protect and preserve the environment and make every effort to do so. We avoid using harsh solvents when formulating new products, to guarantee the safety of the final product; while simultaneously working to produce highly effective cleaners. Our water-based chemistry is cutting edge and out performs hazardous alternatives.
Last time we posted about Charles Granville, we left off with his idea of perfumed snow, which was just one of many ideas he had. While Granville was in charge of Angelique, he used very creative methods to promote his perfume.
During the first few years of business, Granville orchestrated many stunts to promote his perfume. Angelique started out with just one perfume, Black Satin. So, when they came out with a new perfume, White Satin, they needed an effective way to promote it. Granville came up with the idea to have a plane fly over Wilton and scatter strips of blotter soaked in the scent! This got his perfume the attention he was aiming for. So much that it is still remembered today, like many of his promotional ideas.
Here at Celeste, we understand that individuals using cleaning chemicals do not want them to be hazardous. So we developed a set of standards, our Green Chemistry Standards, to ensure we provide safe and effective cleaning chemicals. Our products that meet our Green Chemistry Standards are both user and environmentally friendly.
We developed our standards based off of regulations and guidelines set in place to protect people and the environment. We follow the U.S. Federal Trade Commission’s Green Guides. This publication ensures that any environmental product claims by companies are non-deceptive and justifiable. We also follow regulations set by the U.S. Environmental Protection Agency. The U.S. EPA created a Design for the Environment program. This program was implemented while working with industry, environmental groups, and academia to reduce the risk to people and the environment by finding ways to prevent pollution. Through this initiative, GreenBlue® developed the CleanGredients® database – the online resource for green formulation®. The database contains approved listings for surfactants, solvents, fragrances, and chelating agents. We use this database as a reference for chemicals to use in our formulations.