We take safety very seriously here at Celeste, which is why we take government regulations seriously as well. The goal is to preserve the safety of our employees, the environment, and the end users of our products. Being a global company, we have a variety of regulations we need to comply with. Keep reading to find out more about the regulations we follow and why.
Here at Celeste, we understand the need to protect and preserve the environment and make every effort to do so. We avoid using harsh solvents when formulating new products, to guarantee the safety of the final product; while simultaneously working to produce highly effective cleaners. Our water-based chemistry is cutting edge and out performs hazardous alternatives.
Last time we posted about Charles Granville, we left off with his idea of perfumed snow, which was just one of many ideas he had. While Granville was in charge of Angelique, he used very creative methods to promote his perfume.
During the first few years of business, Granville orchestrated many stunts to promote his perfume. Angelique started out with just one perfume, Black Satin. So, when they came out with a new perfume, White Satin, they needed an effective way to promote it. Granville came up with the idea to have a plane fly over Wilton and scatter strips of blotter soaked in the scent! This got his perfume the attention he was aiming for. So much that it is still remembered today, like many of his promotional ideas.